Facts About Responsive Website Design and Retrofitting

Responsive websites are preferred in the Google ranking and labeled "For mobile devices" if the search request was started from a mobile device. But what is responsive web design? Responsive website design is a technique used in web development that optimally displays the layout of a website – to fit the dimensions of the calling device. For this purpose, the width and possibly the height of the screen in the code of the website are integrated.

“Desktop First” and responsive retrofitting

The "Desktop First" approach means designing the desktop version of a website first and then deriving concepts for smaller screens. This approach inevitably results if an existing, non-responsive website is to be subsequently made mobile-friendly. However, since the desktop concept is already established in this case and did not originate from a responsive background, this process is also called "Responsive Retrofitting."

Advantages of responsive retrofitting

The website can be adapted relatively quickly and with low risk for mobile devices.

The user-friendly look and operating principles of the website remain in place.

The effort can be well adapted to the respective requirements.

Disadvantages of responsive retrofitting


Mostly, only the layout is adjusted instead of reworking the content accordingly.

The foundation for a long-term functional and responsive website is missing.

Many options and techniques for modern responsive web design remain unused.

Mobile First

If a website is to be renewed entirely, using the "Mobile First" principle makes sense. Content, structures, and layout are first developed for mobile devices. Focusing on mobile phones – with less space, slower data transfer, and potentially more distracted users – reduces the concept to its core essence. Therefore, this approach is also called "Content First."

Advantages and disadvantages of “Mobile First” concept

Two of the most significant benefits of this idea are that mobile features are included in the considerations right from the start, and the requirements for long-lasting, clean, and slim code are ideal. But, like everything else, there are drawbacks to using this principle.

Mobile First requires a complete rethink, which increases the risk of misperceptions. Users have to get used to a new look and structure. The redevelopment of a website is relatively time consuming and costly.

Responsive Web Design ensures that the same website is automatically presented in a clear, easy-to-use and visually appealing way, regardless of the size of the calling device. If a business is to survive in today’s age and going forward, it must be able to implement web design for both desktop and mobile versions. This will also increase the company’s search engine ranking.

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